DAVID Cameron has named a raft of new business ambassadors to be responsible for promoting British trade interests abroad. The positions are not paid but give the envoys the chance to strike profitable deals for the UK abroad.
The ambassadors include the CBI’s outgoing chief Richard Lambert, fomer governor of Hong Kong Chris Patten, Brunswick’s Alan Parker, Boeing’s Sir Roger Bone, BAE’s Dick Olver, Tesco’s David Reid, Tamara Mellon of Jimmy Choo, fashion designer and businesswoman Anya Hindmarch and former Lloyds boss Sir Victor Blank.
Cameron said: “It is of critical importance that we do everything we can to demonstrate that the British economy is open for business. That is why we have placed international trade at the heart of our foreign policy, and why I am determined to pursue with zeal every opportunity to further British business success.”
Meanwhile, business secretary Vince Cable has struck a £45m export deal for thousands of British breeding pigs to be sent to China – already home to half of the world’s pig population. He said: “This agreement gives a valuable boost to the British pig industry and is already delivering results.”