Three supermarkets cut cost of diesel as fuel price war heats up

Kasmira Jefford
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THREE supermarkets yesterday fired the latest salvo in a fuel price war after slashing the price of diesel at their forecourts.

Sainsbury’s said it will cut the price of diesel from today by 2p a litre across its 280 forecourts to help its customers save money.

Supermarket rivals Morrisons and Asda also made similar pledges yesterday to cut their diesel prices by 2p a litre from today.

Asda said it remains the only supermarket to have a national price when it cuts the price of fuel, while “other fuel retailers are getting away with charging some drivers up to six pence per litre difference across their sites”.

Asda’s Andy Peake said: “From [today] everybody filling up at an Asda fuel station will pay no more than 137.7p per litre.”

The US-owned supermarket has 217 petrol stations across the UK while Morrisons owns 314. The move comes after petrol price cuts by Sainsbury’s, Asda and Tesco in March.

AA president Edmund King said last week that take-up of diesel cars and smaller petrol vehicles has contributed to an overall decline in UK fuel sales over the long term.

“However, soaring pump prices have taken a huge toll on petrol sales more recently – during the 10p-a-litre price surges last March and October, pump sales of petrol fell by up to five per cent.”