Thomson Reuters poised to unveil social media for finance desktops

Thomson Reuters will today roll out its next-generation desktop product for financial workers, incorporating Twitter-like social media features that it hopes will help it win customers from Bloomberg and others.

Thomson Reuters Eikon will knit together dozens of disparate products that provide data, news, analytics and trading tools, as well as social media applications familiar to users of Twitter, instant messaging and Facebook. Eikon accounts for the biggest part of a $1bn investment in new financial products that includes video news service Reuters Insider and data network Elektron.

Along with improved search, customers will also be able to access Eikon on devices such as Apple’s iPhone and Research in Motion’s BlackBerry.

“What we are trying to do is take the best learning from the consumer media world and apply that to professional tools,” said Devin Wenig, CEO of the company’s markets division.