Tesco's rivals eat into its market share

TESCO, the UK&rsquo;s biggest retailer, is continuing to lose market share, according to new figures, despite relaunching its Clubcard.<br /><br />The supermarket recently beefed up its loyalty card scheme, offering shoppers two points for every &pound;1 spent, as opposed to just one.<br /><br />It had hoped the tactics would stop customers shopping at rivals like Asda and WM Morrison, which have both gained market share thanks to a price-sensitive message.<br /><br />But new figures from TNS Worldpanel show that the relaunched Clubcard hasn&rsquo;t yet worked for Tesco, which had a 31 per cent share of the grocery market in the 12 weeks to 9 August, 0.2 per down cent lower than the same period last year.<br /><br />Meanwhile, most of its rivals enjoyed a lift in market share, with Asda&rsquo;s share up 0.5 per cent to 17.2 per cent.<br /><br />J Sainsbury&rsquo;s share grew by 0.3 per cent to 15.9 per cent while WM Morrison&rsquo;s slice of the market was 0.4 per cent bigger at 11.4 per cent.<br /><br />Tesco grew by five per cent in the 12 week period, upping its till roll excluding petrol to &pound;6.7bn, although it underperformed the supermarket sector, which grew by 5.9 per cent.<br /><br />Asda grew by 8.3 per cent, J Sainsbury by 7.6 per cent and Wm Morrison by 9.2 per cent.<br /><br />But it was Waitrose that grew the most in the twelve week period, with its total till roll excluding petrol growing 10.2 per cent to &pound;837m. The high-end grocer also grew its market share by 0.2 per cent to 3.9 per cent.<br /><br /><strong>FAST FACTS </strong> TESCO&rsquo;S CLUBCARD<br /><br /><strong>&bull;</strong> Tesco has relaunched its Clubcard, offering customers two points for every &pound;1 they spend.<br /><br /><strong>&bull;</strong> This means a family spending &pound;90 a week at Tesco between now and Christmas could now earn &pound;34 in Clubcard vouchers instead of &pound;17.