Tesco voted worst supermarket in survey of 11,000 UK shoppers

Kasmira Jefford
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TESCO has been voted the worst of Britain’s nine major supermarkets in a poll carried out by one of the leading consumer groups.

More than 11,000 Which? members rated the supermarkets with customer scores based on customer satisfaction and the likelihood they would recommend it to a friend.

Tesco, the UK’s largest supermarket group, came last, with a customer score of 45 per cent and poor marks for its pricing, store environment, quality of fresh produce and customer service.

In contrast Waitrose was voted the most popular supermarket, with an overall satisfaction score of 82 per cent including five-star ratings for customer service and the quality of its fresh produce.

Discount supermarkets Aldi and Lidl came second and third with scores of 74 per cent and 69 per cent respectively, beating their bigger rivals such as Morrisons (59 per cent ), Sainsbury’s (58 per cent), and Asda (53 per cent).

“In these tough economic times it’s understandable that supermarkets scoring well for value for money are being ranked so highly in our league table,” Which? director Richard Lloyd said.

In fourth place was Marks & Spencer with a score of 68 per cent.

Ocado was voted best online grocer followed by Waitrose, Sainsbury’s and Tesco.