Tesco ramps up digital push as Blinkbox founder takes top role

 
Kasmira Jefford
Follow Kasmira
TESCO has promoted Blinkbox founder Michael Comish to the role of group digital officer as the retail giant continues to ramp up its internet services to counter declining sales at traditional stores.

Comish, who was previously the chief executive of Tesco digital entertainment, will help Tesco shape its multichannel strategy, and oversee operations at its new digital offices in Shoreditch, the group said in a statement yesterday.

Tesco is hiring 150 staff to work at the new campus, which opens in the autumn and will house all of its digital entertainment services from Clubcard TV to Blinkbox’s ebook, music and movie streaming services.

Comish co-founded Blinkbox in 2006 before selling it to Tesco in May 2011. He will report to Managing Director – Developing Businesses, Jill Easterbrook.