TESCO pledged yesterday to buy more meat from Britain and shorten supply chains after the discovery of horsemeat in beef products shook consumer confidence in supermarket sourcing.
Tesco, Britain's biggest retailer, was one of the first grocers to be hit by the horsemeat scandal, which has prompted European governments to demand tougher rules on the sourcing and labelling of meat products.
“Where it’s reasonable to do so, we will source from British producers,” Tesco chief executive Philip Clarke told the National Farmers Union conference.
Clarke said Tesco would seek more partnerships with British farmers and that from July all fresh chicken sold at Tesco’s stores in the United Kingdom would come from British farms.
Environment secretary Owen Paterson said British suppliers should seize on increased demand for top-quality British products that pass through “rigorous traceability systems”.
Ikea, which was this week drawn into the growing horsemeat controversy when it discovered traces in its meatballs, yesterday withdrew more products including sausages from its in-store menu.
City A.M. Reporter