Ten golden rules of investing

Acompany is essentially a group of people with a common goal, namely to create the best possible product at the best possible price. This is what I call “quality”. Sure, companies need fixed assets but they are worthless without people. Once one thinks in these terms, one can appreciate that predicting the long-term performance of a company is all about assessing the quality of its people.

Hugh Young is managing director at Aberdeen Asset Management Asia.