The firm, which launched its SIM-only mobile offering last year, has just 50,000 customers but hopes the addition of devices will bolster its numbers. To lead its new drive TalkTalk has appointed O2’s head of direct trading as its new mobile director.
The TalkTalk mobile service, which piggybacks on Vodafone’s network, hopes to capitalise on the company’s position as a budget broadband provider.
Commercial director Tristia Clarke said: “We’re established as the value player in phone and broadband and we’ve been able to bring those principles to our partnership with Vodafone. One year in, we’ve made a good start with a SIM-only offer and we now have the opportunity to offer a range of contracts and handsets.”