Tablet searches boom as Brits buy for the sun
22 July 2013 2:57am
ADIDAS, Converse shoes, dresses and garden furniture have become some of the most popular terms that consumers are browsing for online thanks to brighter weather and the help of three bank holidays.
Data from the British Retail Consortium (BRC) and Google showed searches for DIY and gardening products outpaced other sectors on both tablets and smartphones in the second quarter, with volumes up by 32 per cent compared this time last year.
Footwear followed by food and drink were next on shoppers’ minds, with search volumes on Google up 26 and 24 per cent respectively.
Consumer electronics fared the worst at 17 per cent, although Microsoft’s Xbox One, which launches in the fall, was among the most popular searched terms.
Helen Dickinson, the BRC’s director general, said: “This quarter’s search data backs up the trends we have been seeing in the BRC’s retail sales monitor, with increases in interest in clothing brands and garden products.
“As the weather has improved, these have been popular categories, and with the continuing increase in the use of mobile devices to perform these searches, we may well be seeing customers researching new wardrobe and garden purchases while outdoors enjoying the sunshine,” she added.
A boom in the ownership of tablets such as Apple’s iPad meant searches on these devices continued to outpace those on smartphones in every sector.
Tablet searches rose by 132 per cent in the three months to June, compared to last year. Searches on smartphones were up 66 per cent, while total searches – also including PCs – have increased by 15 per cent.
Britons looking for overseas brands – particularly from the US – soared by 51 per cent, up from 18 per cent in the first quarter. Meanwhile overseas consumers ramped up their searches for British retailers by 16 per cent.
In other news
Greece’s interior minister has said that the country cannot afford its 5 June payment to the International Monetary [Read more]
Young people aged 16 and 17 years old should be given the chance to vote in a EU referendum, according to the [Read more]
The Bank of England is carrying out a confidential investigation into what would happen if the UK left the European [Read more]
This year's Eurovision Song Contest will feature an addition to the normal line up – for the first time ever, [Read more]
Tonight is the 60th Eurovision Song Contest, and once again we're in for an evening of cheesy music and crazy [Read more]
The Eurovision Song Contest is getting more and more expensive, despite Europe's decline into austerity. [Read more]
There were delays of up to 30 minutes to trains in and out of Kings Cross Station, after the station was re-opened [Read more]
When a 20-year-old footballer publicly declares he wants to leave a club and his agent hurls insults at one of [Read more]
The outbreak of bird flu in the US is leading to an unprecedented situation for companies reliant on eggs – [Read more]
Germany's finance ministry has denied reports it was considering offering Greece its own parallel currency. [Read more]
Chancellor George Osborne was given a boost today, as higher tax receipts helped shrink the deficit by more than [Read more]
Beleaguered spread-betting firm Plus500 today suspended trading in its shares on London's junior market, following [Read more]
The news that card and electronic transactions have overtaken cash as the UK’s preferred method of payment is [Read more]
Despite the crippling effect of election uncertainty, offers received in April were up 15 per cent on last year [Read more]
Former secretary of state for communities and local government Eric Pickles is to be knighted, 10 Downing Street [Read more]
Network Rail engineers have destroyed the Abbey Wood station as part of the Crossrail development that is expected [Read more]
The Championship looks set to once again be named the fourth most-watched league in Europe, following a seven [Read more]