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Sweet success is on the horizon for G founders

CHOCOLATE mousse firm G&uuml; is in the final stages of its proposed sale, with Noble Foods believed to be the front-runner for the deal.<br /><br />G&uuml; founder James Averdieck founded the brand back in 2003 with &pound;100,000 of personal funds,&nbsp; but appointed Cavendish Corporate Finance in May this year to work on a sale of the group. The pudding maker is set to fetch around &pound;30-&pound;35m.<br /><br />Prospective buyers have included Nestle, Mars and Yoplait &ndash; but egg-maker Noble Foods, which also produces Serious Desserts brands has beaten off its rivals to be in the lead. <br /><br />Cavendish Corporate Finance partner Paul Herman said: &ldquo;There was interest from many leading players in the food market. We have now appointed a preferred bidder with the view of closing the deal in the middle of December.&rdquo; <br /><br />It is believed that Noble Foods is now in a four week exclusivity period, after other parties were told they were unsuccessful.<br />