Supermarkets to sell Skype credit

While retailers are rushing to expand their online presence, Skype, the internet phone service, announced today it is making a move onto the UK high street in a tie-up with five supermarkets to sell credit in stores. The US firm, which has 254m connected users per month, said it is to sell £10 or £20 prepaid cards at 1,400 stores including Asda, WH Smith, Sainsbury’s, Currys and PC World as part of a major move to increase its number of paying customers. The group, which was taken over by Microsoft last year for $8.5bn (£5.2bn), launched a Windows 8 version of the app last week. Skype offers calling rates to mobiles and landlines starting from 1.6p/minute.