SuperGroup in 87pc bumper sales increase

RETAILER SuperGroup yesterday posted stellar sales figures after a storming performance over Christmas.

The owner of the Superdry brand said yesterday it would be targeting an expansion in online sales and a fresh assault on the European market in 2011.

SuperGroup’s total sales rose 87 per cent to £81.7m in three months to 30 January.

Retail sales of its trademark T-shirts, hoodies, check shirts and jogging bottoms were up 92 per cent to £61.4m, driven by new store openings and growth in its internet business.

SuperGroup was one of 2010’s most successful float’s after listing at 500p in March. Its shares have more than trebled since then, and yesterday closed 2.7 per cent up at 1,793p.

Chief executive Julian Dunkerton said: “We offer the right product and I know what will sell. In the year ahead we will be working very hard on what we offer online and concentrating on Europe. He added: “I’m very pleased because we didn’t go on sale at discount prices at all.”

Numis analyst Andrew Wade said: “We believe the success of the brand is far more than a fad. We see a huge growth opportunity in the UK and overseas.”