SuperGroup in £125m flotation plan

City A.M. Reporter
FASHION company SuperGroup is is set to launch a £125m stock market flotation.

The move comes after a series of other companies, including fellow fashion retailer New Look, decided to shelve their planned initial public offerings (IPOs) last week.

SuperGroup owns the Superdry brand sported by celebrities such as David Beckham and High School Musical star Zac Efron.

Last month the company – Britian’s fastest growing fashion group – appointed former Vodafone director Peter Bamford in preparation for a listing.

The group, which trades from 39 stores in the UK and Ireland, 54 concessions in House of Fraser department stores, and also has a presence in Belgium, France, Scandinavia, the U.S. and Australia, enjoyed stroing Christmas trading

SuperGroup CEO Julian Dunkerton said: "We are delighted to announce our plans for a listing on the London Stock Exchange.

"SuperGroup is a highly profitable, fast growing business with significant potential for expansion in the UK and internationally.

"Our brands, particularly Superdry, have established a loyal customer following across the world founded on a reputation for providing innovative, premium quality clothing at affordable prices.

"Today's news that we are intending to offer a retail component to our listing is a way of rewarding our dedicated, hard working staff and enabling both our customers and other members of the public to share in the future success of the business."