Sugar keen to keep TV role

SIR ALAN Sugar will take his lead from Andrew Lloyd Webber &ndash; created a Tory peer in 1997 &ndash; when he hosts major BBC show The Apprentice while serving as a Labour peer, aides to the tycoon remarked to City A.M. yesterday following Tory complaints.<br /><br />A spokesman for Sugar, set to be made Lord Sugar by Labour under its new &ldquo;enterprise tsar&rdquo; role announced in Friday&rsquo;s Cabinet reshuffle, pointed out Baron Lloyd Webber has paved the way for peers with BBC shows.<br /><br />This came after complaints from senior Tory MPs including shadow culture secretary Jeremy Hunt, who said the two roles are &ldquo;totally incompatible&rdquo;. He pointed out that Sugar&rsquo;s BBC show is on the same topic as his political role, and said he has written to the BBC. <br /><br /><br />Mark Thompson, the BBC&rsquo;s director-general, declined to get drawn into the controversy when contacted by City A.M. last night, referring calls to his press team.<br /><br />Lloyd Webber has hosted numerous BBC programmes including this year&rsquo;s Eurovision run-up shows, following his creation as a &ldquo;life peer&rdquo; by the Tories in 1997.<br /><br />The aide said Sugar has &ldquo;no intention&rdquo; of dropping either job and that the BBC is &ldquo;fully supportive&rdquo;. <br /><br />Famously belligerent Sugar was forced to tackle the BBC bias row after tackling earlier suggestions the enterprise role is just a &ldquo;publicity stunt&rdquo;. John Whittingdale, the Tory head of the Culture Select Committee, said over the weekend Sugar &ldquo;has made no secret of his admiration for Gordon Brown&rdquo;. The Tory attacks on the reshuffle came as the party celebrated giving Labour a battering in last week&rsquo;s local elections.