ENERGY giant SSE was this morning slapped with a £10.5m fine by the regulator for mis-selling.
The fine is the largest ever imposed on an energy supplier, regulator Ofgem said.
Ofgem today said that it had found “failures at every stage” for SSE's telephone, in-store and doorstep sales activities, which led to “prolonged and extensive mis-selling”.
“The level of fine reflects the seriousness and duration of breaches, the likely substantial harm that they have caused and the likely gain to SSE,” the watchdog said this morning in a strongly-worded statement.
Ofgem said that throughout its sales process, SSE failed to provide clear and accurate pricing information to customers.
“Ofgem's findings show SSE failed its customers, mis-sold to them and undermined trust in the energy supply industry,” said Sarah Harrison, Ofgem’s senior partner in charge of enforcement.