Spotify to offer car streaming

SPOTIFY has inked a deal with Ford that will see the Swedish company’s music streaming service integrated into Ford’s vehicles.

The deal is the first of its kind and marks a new area of expansion for Spotify, which has seen rapid growth in users listening on PCs and smartphones in the last few years.

Ford’s Sync AppLink technology will enable drivers to control their Spotify accounts with voice control in the company’s EcoSport 4x4 vehicle, which Ford will start selling in Europe later this year.