Sportingbet boosted by World Cup

British Internet gambling firm Sportingbet said it had performed strongly during the World Cup in South Africa with margins boosted by a number of results going against the favourites during the competition.

Sportingbet said it had taken over £50m worth of bets during the tournament, of which 65 per cent were made during matches using the company's "in:play" betting service.

"The strong World Cup performance underpins the fourth quarter trading results and the board remains confident that the group will meet management expectations for the financial year just ended," Sportingbet said in a statement.

A significant number of low scoring games had also favoured the bookmaker as punters tend to back high-scoring results, the company said.

Sportingbet said it had continued to perform in line with management expectations throughout the final quarter of the year.