Spending boost for West End's stores

HALF a million shoppers were drawn to London&rsquo;s West End this bank holiday by a day of free parking and in-store entertainment.<br /><br />The event, which saw shoppers spend around &pound;50m on Saturday alone, took the New West End Company six months to organise with co-operation from West End retailers, Westminster City Council and Transport for London. Oxford Street was cleared of all traffic from noon until 5pm, allowing shoppers to enjoy a mammoth game of pass the parcel, amongst other things.<br /><br />The New West End Company used the event as a way to celebrate the birthdays of various West End retailers such as Selfridges which are celebrating their centenary and Hamley&rsquo;s 250th anniversary.