Sony launches cheap Kindle rival

Electronics firm Sony has launched a cheaper rival to Amazon&rsquo;s Kindle book reader, undercutting its competitor&rsquo;s product by some $100 (&pound;59). Sony said it would start selling its Pocket Reader at $199, as well as a larger touchscreen version at $299. &ldquo;Achieving the $199 price point, we believe, expands the market dramatically,&rdquo; said Steve Haber, president of Sony's digital reading division.<br />