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Sony aims to make its TV and games units profitable this year

SONY saw a five per cent rise in revenue for the year to the end of March but admitted the going is still tough, especially in its native Japan.

It aims to turn its TV and games divisions profitable in 2010 after investing heavily in new technology in recent years.

It has slashed jobs, shut factories and cut procurement costs in order to compete with more streamlined rivals, including the world’s biggest flatscreen TV retailer Samsung.

It hopes the launch of 3D TVs this summer will give it a boost. It also aims to shift more units of its Playstation 3, which has underperformed against Microsoft’s Xbox 360.

Sony expects operating profit of 160bn yen (£1.2bn) in the year to March 2011, up from 31.8bn yen last year.