Smoothies helped to boost McDonald’s sales last month

City A.M. Reporter
McDonald’s yesterday reported a better-than-expected seven per cent global increase in sales at established restaurants in July, fuelled by new drinks like smoothies, extended hours in Europe and strength in Asia.

July sales at McDonald’s restaurants open at least 13 months rose 5.7 per cent in the US, boosted in large part by its recently launched McCafe Real Fruit Smoothies and Frappes from its McCafe line of drinks.

In Europe, same-restaurant sales rose 5.3 per cent, led by sales gains in France, Britain and Germany and by its programme to renovate McDonald’s restaurants and extend hours in the region.

Same-store sales rose 10.1 per cent in the Asia/Pacific, Middle East and Africa (APMEA) area. The company said Japan, Australia and China were standouts in the region.