Smartphone popularity on rise

The popularity of smartphones is set to soar even further in the next couple of years, according to the latest New Media Forecasts released by Zenith Optimedia. While more than one in three people (35.5 per cent) in 19 observed advanced markets had a smartphone last year, it expects this number to soar to 71.7 per cent by 2015. In the UK around three in four people will own a smartphone by the year after next, the forecasts added, up from just over one in two.