ONdigital, launched in 1998 as one of the first digital TV offerings, initially involving a tie-up between Sky, Carlton and Granada.
However, when Sky was forced to withdraw from the consortium, it was effectively placed in direct competition with the venture, later rebranded ITV Digital.
Despite regulators ensuring Sky wholesaled its Sports package to its rival, a blistering advertising drive by the satellite broadcaster trumped its rival at every turn. ITV Digital responded by buying the rights to non-Premier League games but buckled under the weight and went into administration in 2002.
Setanta was also forced out of business in the UK last year after attempting to chip away at Sky’s dominance of the Premier League market. After launching a rival service it expanded too quickly and was pulled under by its mammoth costs.