MURRAYFIELD could become the latest stadium to be rebranded by a corporate sponsor after Scottish rugby chiefs admitted the naming rights were up for sale.
Scottish Rugby Union chief executive Mark Dodson said they would be “crazy” if they did not seek a multi-million pound deal similar to Arsenal’s with airline Emirates.
“The single biggest piece of our inventory is our national stadium,” he said. “We would like to see if we can monetise that.”
Selling stadium naming rights can be unpopular with fans, with Newcastle United fans furious at the rebranding of St James’ Park as the Sports Direct Arena.
The English Football Association has ruled out renaming Wembley Stadium, despite seeking a sponsor, but Ireland called their home for football and rugby union the Aviva Stadium with little opposition.
Existing stadia have proven harder to rebrand than selling naming rights to newly built grounds.