SAMSUNG has unveiled a cheaper and smaller version of the Galaxy S4, its flagship phone, as it attempts to woo customers not taken with the full-sized model.
The Galaxy S4 Mini will have a 4.3-inch screen, compared to the five-inch panel on the full-sized model. This will place it more in line with Apple’s iPhone 5, whose screen measures four inches from corner to corner.
Unlike Apple, which updates its one handset annually, Samsung releases a catalogue of smartphones each year at different sizes and price points in an attempt to dominate the market.
Samsung recently said the Galaxy S4 had sold 10m units in a month, making it the fastest-selling handset in the company’s history. The mini version will have an eight-megapixel camera, compared to the S4’s 13 megapixels, as well as featuring a less powerful processor. The cost of the device, as well as the release date, was not revealed, although it is expected to be significantly cheaper than the £495 full-sized model.
“Demand for the Galaxy S4 has been phenomenal since it launched in April and we hope to build on this success with the Galaxy S4 Mini,” Samsung UK’s mobile chief Simon Stanford said.
The S4 Mini’s predecessor, the S3 Mini, was the UK’s fourth bestselling smartphone in the three months to March with 5.7 per cent of sales, according to data from research firm Kantar.