Samsung beats its sales record with Galaxy S4

SAMSUNG’S latest iPhone rival, the Galaxy S4, has shipped 10m handsets in its first month on sale, which the Korean firm said was the fastest selling launch in its history.

The company said yesterday that its predecessor, the Galaxy S3, had taken 50 days to reach the milestone last year.

The Galaxy S4 is seen as the biggest challenge to the iPhone’s position as the world’s bestselling handset. Three, the UK’s fourth-biggest mobile network operator, said last week that the phone had been the fastest selling out of any handset in its history – including last year’s iPhone 5.

Although Samsung leapfrogged Apple as the world’s biggest seller of smartphones by volume some time ago, it is still seen as playing catch up at the high end of the market, where handsets are more profitable.

In comparison to yesterday’s news from Samsung, the iPhone 5 sold 5m in its first weekend on sale last September, suggesting it hit the 10m much quicker than the Galaxy S4 did.

Neither set of sales figures truly paint a picture of popularity, since both handsets were unable to keep up with demand when they went on sale. “On behalf of Samsung, I would like to thank the millions of customers around the world who have chosen the Galaxy S4,” the head of the firm’s mobile division JK Shin said yesterday.

“At Samsung we’ll continue to pursue innovation inspired by and for people.”