Sales of iPhone 5 reinvigorate Apple’s standing in UK market

APPLE’S iPhone clawed back share of the smartphone market in the UK and Europe in the six weeks to the end of September, as sales of the iPhone 5 reversed a decline seen in recent months.

The latest data from research firm Kantar Worldpanel showed that Apple had 28 per cent of all UK smartphone sales in the period, up from 21 per cent in the preceding six weeks. The period counted just nine days of sales of the new iPhone 5.

However, despite being the world’s most profitable phone company, Apple’s market share still pales in comparison to Android, which had 58.2 per cent of sales. Android has long been the most-sold operating system, due to the large number of handsets at many different price points that run it.

The figures also illustrated the decline of Research in Motion’s BlackBerry. Sales of the ailing platform were just 8.8 per cent of the market.

A year ago they were 20.8 per cent.