Britain’s third largest grocer grew sales by 6.2 per cent in the 12 weeks to 17 March, giving it a market share of 16.9 per cent, up 0.3 percentage points on the same time last year.
In contrast Tesco’s sales grew 1.1 per cent while Morrisons’ sales fell one per cent – both behind the wider grocery market, which grew by 3.9 per cent.
As a result both saw their market share drop, with Tesco sliding back 0.8 percentage points to 29.4 per cent while Morrisons’ market share fell 0.6 percentage points to 11.7 per cent, compared with the same period last year.
Meanwhile sales at Asda rose 3.8 per cent in the period. The UK’s second largest grocer held onto its record market share of 17.9 per cent.
“Continued pressure on household budgets has helped Aldi, Lidl and Iceland to record market-beating growth while Waitrose and Sainsbury’s have managed to mostly avoid adverse media coverage from the horsemeat scandal,” said Kantar analyst Fraser McKevitt.
He added that Tesco’s newly launched Price Promise promotion, which delivers coupons to shoppers at the tills, and Morrisons’ plans to grow its online platform this year will help both supermarkets to boost their performance this year.
Grocery inflation stood at 4.2 per cent for the 12 week period.