Sainsbury’s new marketing man

Sainsbury’s has appointed Mark Horgan, currently the managing director of MasterCard's Access Pre-paid Worldwide subsidiary, as its new marketing director. In his role at Sainsbury's, Horgan will lead customer insights and loyalty, brand communications and non-food marketing. It is expected that Horgan will start in his new position within the next six months. Marketing strategy at Sainsbury’s was previously led by Gwyn Burr, until she moved to a new role to as customer service and colleague director in July 2010.