SAINSBURY’S delivered the strongest growth among the so-called Big Four grocers in the 12 weeks to 14 April and was the only one to increase market share, monthly industry data showed yesterday.
Market researcher Kantar Worldpanel said sales at Sainsbury’s, the UK’s third-largest grocer, grew 5.4 per cent in the period, increasing its market share to 16.9 per cent.
Kantar said a feature of the period was an increasingly polarised grocery market, with the upmarket Waitrose, which is owned by John Lewis, as well as discounters Aldi and Lidl, all posting record market shares of 4.9 per cent, 3.4 per cent and three per cent respectively.
Sales at market leader Tesco rose one per cent and were up three per cent at number two player Asda while sales increased 0.3 per cent at number four grocer Wm Morrison.
City A.M. Reporter