Sainsbury’s closes gap in online sales

Kasmira Jefford
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SAINSBURY’S has claimed to have become the second-biggest online grocer after its orders topped 165,000 a week.

The supermarket said a 20 per cent rise in orders per week, with an annualised turnover of £750m, makes its website the fastest growing online grocery business.

Overall, Sainsbury’s still ranks third behind Tesco and Asda, but the retailer’s statement yesterday suggests it has made gains on its rivals and leapfrogged Asda to take second place in online sales.

The latest Kantar Worldpanel figures for the 12 weeks to 19 February showed Tesco had a 29.7 per cent share of the UK’s grocery market, followed by Asda with 17.5 per cent and Sainsbury’s with 16.6 per cent. In fourth place, Morrisons had 12.2 per cent.

Sainsbury’s also came out on top in an online survey by Ipsos Mori, measuring customer service levels at its online store in comparison to Tesco, Asda, and online-only firm Ocado.

The survey ranked the retailer first for quality of products, availability of delivery slots, speed of delivery and customer service.

Jon Rudoe, director of Sainsbury’s online, said: “Thousands of new customers are choosing each week because it’s simple to use and like our stores, people are assured of the service they’ll receive.

“We’re proud of our successes so far, but it doesn’t stop here, we’ve got ambitious growth targets which we'll reach by continuing to deliver the best possible experience for loyal and new customers.”