Sainsbury’s boss Justin King to urge retailers to win back trust

Kasmira Jefford
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J SAINSBURY boss Justin King will today urge the retail industry that winning the trust of its customers is key to its future, in the wake of the horsemeat scandal that knocked confidence in the food sector.

King will address more than 300 delegates at the annual BRC Retail Symposium after a keynote speech by the head of the industry body, Helen Dickinson, who is expected to say retailers have held their nerve through testing times and prolongued economic downturn.

“We’ve endured the turmoil and disruption of events like the horsemeat crisis and proved our food supply chains can be trusted when dire expectations about horsemeat were confounded,” she will say.

“We’ve done much more than simply survive, we’ve kept our eye very firmly on the future.”

Tesco boss Philip Clarke will also speak at the event.