Rolls Royce expects record sales this year

Carmaker Rolls Royce expects this year to be a record year for sales as luxury buyers remain undaunted by the current market sentiment.

The automotive brand, owned by Germany’s BMW, said its super-rich clients had no hesitation about splashing out on a new car and believes sales will beat the 2,700 sold in 2010.

“I have not seen any reluctance to consider buying a Rolls-Royce,” its chief executive Torsten Mueller-Oetvoes said in an interview with Reuters.

“We are dealing with people who are unusually wealthy and never really have to ask themselves, can I still afford this or not?” Mueller-Oetvoes said.

He added that he believes Asia and particularly China hold the most growth potential for the luxury car brand, though the US remains its biggest market where it sells about a third of its cars.