RLM Finsbury is top PR firm for European M&A activity in 2012

COMMUNICATIONS firm RLM Finsbury has topped the league table of PR advisers by deal value, according to research released yesterday.

Data provider Mergermarket says the company worked on European M&A deals worth $95.6bn (£61.4bn) in the first half of 2012, more than any other PR agency.

In total the firm, which is part of Sir Martin Sorrell’s WPP group, was involved in 34 transactions, including Glencore’s massive bid for Xstrata and GDF Suez’s acquisition of International Power.

Close behind was rival London-based outfit Brunswick, which worked on deals worth $92.3bn – but this was spread across 64 transactions.

The $53bn Glencore-Xstrata merger is so large that it allowed Aura Financial and Stockwell Communications to make the top five on the basis of that deal alone.