Retailers try to tempt shoppers with early bargains in the sales

City A.M. Reporter
RETAILERS keen to cash in on a summer of sporting and Jubilee celebrations are offering big discounts in early summer sales.

A survey of 100 high street stores by PwC showed that nearly three quarters of shops have started sales or advertising promotions in shop windows, up from 70 per cent a year ago and just 40 per cent in 2009.

And the average price discount on offer is a whopping 47 per cent, up from 45 per cent a year ago, as retailers continue to battle it out to attract bargain hunters.

“UK consumers are good at celebrating… Jubilees, football prowess or potential Olympic glory… but they are proving less willing to part with their cash except when the sun comes out or goods go on sale,” said PwC’s chief retail adviser Christine Cross.