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Retail guru Davies to revive high street with GIVe stores

RETAIL veteran George Davies is set to open the doors to his new stand alone shopping venture, GIVe, this Autumn.<br /><br />Davies, the founder of high street fashion store Next, Marks and Spencer&rsquo;s womenswear range Per Una and Asda&rsquo;s George clothing line has ploughed &pound;20m of his own money into the chain.<br /><br />The much-hyped launch comes amidst a high street slump, which has suffered from the downturn, but Davies is hoping that the fresh launch will surprise rivals and lure jaded shoppers.<br /><br />GIVe will open its first flagship store on Regent Street in the coming months, along with 24 other regional and shopping centre locations.<br /><br />The retail entrepreneur left his role at M&amp;S at the end of last year, seven years after he launched Per Una. His relationship with executive chairman Stuart <br />Rose was said to be fraught at best. He famously walked out&nbsp; in 2005 after a dispute over pay, only to change his mind a few days later.<br /><br />GIVe is aimed at women 30 and upwards, priced above M&amp;S but below international designer brands.<br /><br />Davies hopes to give five to 10 per cent of profits to charity and expects to see sales of &pound;50m to &pound;60m.