ABERDEEN Asset Management Cowes Week is a unique event, and a quintessentially British one, steeped not only in nautical history but held in the highest regard by many sailors all over the world. The international nature of Cowes Week is something that greatly appealed to us as global asset managers when initially agreeing the sponsorship. This, combined with the great following the event has in the UK, makes it an ideal partner for Aberdeen Asset Management as we look to build our brand and business both here and overseas.
We were delighted with last year’s event and our guests and employees alike were unanimous in their praise for the regatta. At Aberdeen we sponsor events where we can make a difference and be included, and this year we have invited 700 clients and 400 employees to take part in the event, on and off the water.
This year Cowes Week follows hot on the heels of the London Olympic Games and provides a great opportunity to celebrate one of Team GB’s historically most successful sports. On Friday we will be bringing some of the Team GB sailors to the island for a day of festivities.
We are now in the second of our initial three-year agreement to support Cowes Week and earlier this year we announced a two-year extension to the deal, taking our sponsorship to the end of 2015. This extension has enabled us to build on the solid foundations already established with Cowes Week Ltd and guarantee a stable financial footing for the regatta for the next four years.
Martin Gilbert is chief executive of Aberdeen Asset Management