DIXONS Retail is pinning its hopes for a revival in fortunes on iPad 2 sales.
The company issued a profit warning a month ago, saying trading had been weak since January.
But Dixons has opened 60 new megastores, and sales of the iPad 2 have been soaring according to chief executive John Browett.
He yesterday enthused about the impact of the “must-have” device, which has been flying off his shelves.
“Last Friday 3,000 were delivered to our stores and by the end of the weekend they had nearly all been sold. It’s incredible – the iPad 2 is looking like it will sell more than iPad 1,” he said.
Browett made it clear that the bestseller was the company’s launchpad for a return to healthier figures.
Retail sales bounced back across the UK in April according to official figures, with at least some of the boost attributed to Apple’s upgraded tablet.
Browett said a deal to stock the iPad 2 exclusively last year had lifted sales and created difficult comparatives this year.