RAPID RESPONSES

Thrive responsibly
Bill Durodie [Why so-called corporate-social responsibility is not the answer to our problems, yesterday] appears to be under the spell of the ancient myths of corporate social responsibility (CSR) – myths that the majority of the FTSE have left behind long ago. A study today of FTSE 100 and increasingly FTSE 250 corporate responsibility reports would reveal businesses understand how meeting their relevant responsibilities to their people, communities, and, if appropriate, the environment, is just as important as the attention they pay to their business model, customers, strategy, innovation and marketplace.

Corporate responsibility activity is a key component of business sustainability; a company’s ability to survive and thrive. In today’s economic climate that is something we should all value.

Nick Smith, managing director, Living Reporting