PZ Cussons set to buy up Fudge

PZ CUSSONS, the company behind Imperial Leather shower products, is to add haircare business Fudge to its beauty range in an attempt to cash in on the growing male grooming market.

The company, which is also responsible for St Tropez, Sanctuary and Charles Worthington products, will pay private equity firm Sabre £25.5m for the Australian hair styling brand before the end of the month.

Fudge generated £15.7m of revenue in the financial year to 30 June 2011, with sales split evenly between Europe and Australasia.