Puns aplenty as Aberdeen Asset rebrands with animal adverts

ABERDEEN Asset Management has “refreshed its visual identity” and launched a gag-filled advertising campaign today.

The firm decided that the phrase “simply asset management” best encapsulated the Group’s “straightforward approach and single-minded focus.” And it seems straightforward was the buzzword behind the company’s new tongue-in-cheek posters like the fishy “if it doesn’t smell right, we won’t invest” – which The Capitalist is sure will put a refreshing smile on commuters’ faces.