Publicis buys Rosetta for £354m

Advertising group Publicis will buy US-based Rosetta Marketing for $575m (£354m) to improve its digital offerings. The acquisition will be the company’s third US digital advertising deal in recent years. Publicis plans to raise its target revenue from digital, which is seeing double-digit sales growth, from 28 per cent last year to 35 per cent over the next three years.