research shows that more than a third of 18-34 year-olds who are planning to watch Premier League football on TV this season will not watch the games at home.
The research, carried out by YouGov, does not bode well for BT, which has launched a new football package in a desperate bid to compete with market leader Sky.
BT hopes its Sky Sports packages, which undercut Sky’s own offerings, will help stop its customers defecting.
But almost a quarter of the key age bracket plan on watching games in bars or clubs and 11 per cent will watch with friends. When broken down into 18-24 year-olds, only half say they will watch games at home.
Figures for older viewers are more positive for the firm, with just seven per cent of the 45-plus age range planning to watch games in the pub, compared to 84 per cent who will watch at home. Only two per cent of adults plan to watch games online.