Profits lift at William Hill’s gaming target Probability

REVENUES at potential William Hill takeover target Probability have soared by 41 per cent, though the company still posted a loss for the six months to September.

Mobile gaming firm Probability, which runs the Lady Luck mobile casino brand, said yesterday its revenues had risen to £3.3m from £2.3m a year ago, and that cash deposits made by customers had increased by 74 per cent. Though it posted a £65,000 pre-tax loss, this was 91 per cent lower than in the same period in 2010, when losses hit £745,000.

Over the half year, revenues derived from iPhone and Android users rose from 37 per cent to 50 per cent of total.

Shares in AIM-listed Probability rose one per cent to 51p yesterday, valuing the firm at just under £14m. William Hill’s bid talks collapsed on 2 November.