OFCOM yesterday published a series of proposals for new rules to allow product placement on radio and TV.
Ofcom says it plans to restrict the types of products that can be placed. Companies advertising gambling, tobacco, alcohol, baby milk and medicines will be banned from product placement, as will sellers of salty and sugary food. It also said product placement will be banned in all children’s, news and current affairs programmes.
The proposals also include a requirement for broadcasters to let viewers know which programmes contain product placement through the use of an on-air symbol at the start and end of shows.
The regulator said the changes would open up new revenue streams.