Portmeirion to lift sales to new record of £50m

BRITISH pottery manufacturer Portmeirion yesterday said annual sales will top £50m for the first time after a particularly strong Christmas.

More than £13m of the sales come from Spode and Royal Worcester which were bought from the liquidator two years ago.

Chairman Dick Steele said much of the growth came from new designs on old patterns. The best seller was the Christmas Tree Candy Stripe mug of which Portmeirion sold 25,000 at $10 (£6.25) each in the US.

The company also performed well in Italy and South Korea.

Portmeirion will be hoping for another record year in 2011, with more than 250 products launched, including a collection of Royal Worcester items to commemorate the royal wedding, “for which we have already seen significant demand.” Steele said profits would be in line with recently upgraded City forecasts.