Plans unveiled for revival of Midtown area

 
Kasmira Jefford
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MAJOR BUSINESSES and political figures will meet tomorrow to discuss plans to rejuvenate London’s Midtown, an area wedged between the City and the West End, and drive investment over the next five years.

Inmidtown, the business improvement district with authority over the area, will showcase a new framework aimed at restoring it as a commercial destination at an event attended by property firms including Land Securities, GVA as well as officials from Transport for London and Camden council.

The area, which includes Holborn, St Giles and Bloomsbury, has often been overlooked as a district in its own right, as it sits next to the financial district of the City and the more creative West End.

Tass Mavrogordato, chief executive of Inmidtown, said the investment will help the area “put itself firmly on the map,” especially ahead of the area’s two Crossrail stations, in Tottenham Court Road and Farringdon, launching in 2015.

The plans, developed by architect Sir Terry Farrell, include improving public areas and phasing out one-way systems to ease traffic and to cater for the 200,000 people already travelling into the district every day.