PEPSI SEALS X-FACTOR DEAL

SOFT drinks company PepsiCo has signed up to sponsor the US version X Factor (which is expected to star Cheryl Cole, pictured) when it launches in the US next autumn. It will follow in the footsteps of rival Coca-Cola, which pays up to $35m (£22.51m) a year for its products to appear on another music show that features Simon Cowell, American Idol. Pepsi has not revealed how much it will pay to sponsor the show.