Parmigiani to open its debut London shop


ttle further up Mount Street from William & Son, across the road from Scott’s restaurant, Parmigiani Fleurier is shortly to open it’s debut London boutique. As such, it’s the first high-end Swiss brand to jump ship from the Bond Street party and choose Mount St as its natural London residence.

Parmigiani, for those unfamiliar with the brand, was founded in 1976 by Michel Parmigiani, a prodigious watchmaker with a speciality in restoring ultra-complicated vintage clocks and watches.

He still oversees the show, and the brand has blossomed, putting out watches in the same price points as Patek Philippe or Audemars Piguet, but suffused with a different, slightly more eccentric, sense of character and style. It’s most famous for the driving watches it has produced for the Bugatti Veyron.

The London boutique promises to be a highly luxurious affair, and one that will have two watchmakers present in the shop, working under the noses of visitors.